What is Advertising:
Advertising calls people to action, it is used in a
free-market system to promote one brand or group over another. Competition is
tough and good advertising can persuade a consumer to choose the use of a
particular brand over another appealing brand. An interesting idea about
international business is that in many countries advertising is the one common
experience shared by a large, diverse populace. In my opinion I relate this
idea to math since math is the same in every language, advertising can move
within different countries.
Project Process:
Something that stood out to me in the process of design
advertising is “Blooms Taxonomy”: knowledge, comprehension, application,
analysis, synthesis, and evaluation. Each of theses parts is very important to
the workflow of a project. From personal experiences in school, I have begun to
figure out the importance of each step, and the need to the several steps of
analyzing before the actual designing begins.
Along with the several critiques, projects continue to grow and
flourish.
Creative Thinking:
The main thing I took away from this section was creativity
is valuable, but not just alone. It is most powerful when paired with intellect
and perseverance. In able to reach the most productive creativity brainstorming
needs to happen. The best projects and ideas don’t come from the first creative
idea. Checklists, mind mapping and storyboarding are great ways to jumpstart
creativity, and physically see the flow of the project.
The Brand Idea:
Branding identity distinguishes and builds value of a brand.
Constructing a brand idea starts with an attributes defining the characteristics,
and then move to functional benefits stating the usefulness of the brand
identity. The strongest brand identities
often have and emotional benefit the real in the consumers who can relate to
the product. Then lastly the value of what the consumer is receiving wraps up
the brand identity.
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