I found the readings to be interesting, but a lot of the same stuff that I have heard before. In the four years I have been at DePaul I learned the most about advertising at the Chicago Ad Fed's career day this past winter. I have also developed relationships with professors here that have helped me understand the realities of the world of Advertising. In all honesty I am taking this class because I want to add more to my portfolio. I have developed multiple campaigns in other classes, like the entire thing...but with those classes there usually is not an emphasis on the creative.