Here's the slogan and logo in one sweet little package. I chose the dead rat as a mascot in place of the original Tommy Bahama marlin mascot that is often featured on logos. The dead rat is the logo of my spoof because they are the most common wildlife around Tommy Chicago, rather than giant sport fish. More elements of Tommy Chicago's less-than-tropical lifestyle will appear in the final images for this concept. The fonts used are 1. Elephant (which I squeezed together) and a free version of Kestral called "Ballpark Wiener".