Tuesday, April 16, 2013

Randall McNair Chapter 5

            When coming up with advertisement, the ad is suppose to reflect or project the idea of what you are trying to advertise. The advertisement should be built upon from that idea, which drives helps you pick images, text, layout, and concept for the ad.  There are certain steps one must go through to obtain a good solid idea that has strong foundation.
            The first step as if anything is we do in life is preparation, making sure you have all the materials you need to carry on to the next step. Step 2 is the incubation period; while you relax and let you mind wander over the information. Step number 3 is the generating an idea period. Allow yourself to think over all that gathered material, and see some of the path you could take to get to the whole, what could work, and what doesn’t work.  Step 4 is the crystallization period, now that you have develop an idea, do a test run and test it out in the field. Have someone else look it over and let him or her give his or her opinions.

          This advertisement is about projecting the idea of a computer could be great device to use no matter who you are. The hand could be any bodies hand. Also by owning one, anybody in your house hold can use it for all sort of things. Basically a computer can be anyone.

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