Tuesday, May 7, 2013

Wheatland ad campaign

(1) Describe the challenge
The challenge is to make a social media app and ad campaign to promote Lyrassist (an app that may accompany Sound Hound and answers the question, what the heck are those lyrics!?)
(2) Who is the target audience?
The target is younger male and female music lovers ages 14-30.
(3) What does the audience currently think about the brand or group?
From what I’ve heard people enjoy the brand and its features. People no longer have to wonder what songs was just playing because of this app.
(4) What would we like the target to think and feel?
We would like the target to feel confident in our application and for them to feel that this is the best way to learn everything there is to know about their favorite songs.
(5) Which facts, evidence or thoughts will assist in this change of thinking?
Sound Hound does a great job already of recognizing voice or sound and identifying which song it is, but if you wanted to know the real lyrics to a song our app can help with that. You will no longer have long drawn out arguments with your friends over song lyrics because our endless library of lyrics has all the answers.
(6) What is the brand essence?
Music is at our core and lyrical assistance is what we do.
(7) What is the key emotion that will build a relationship with the core
We want to instill confidence and knowledge in our users.
(8) audience?
High School, College Students, and young adults who like music.
(9) What media will best facilitate our goal?
Advertising on facebook and twitter along with some internet and iPhone ads.
(10) What are the most critical elements?
Letting people know of the app’s awesome features and showing several ways in which our app would come in handy. Identifying with the audience and their needs is our main concern.
(11) What is the single most important takeaway?
We want you to feel confident so that way when you go to belt out those lyrics in the shower or wherever you are you are confident in the words.
(12) What do we want the audience to do?
Expand upon their already vast knowledge of music.

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