Social Media Campaign 1- DeVecchis

I want to create a facial hair app which would show the numerous different facial hair styles, would talk about the look, and possibly give tips on how to create it. There would be categories such as “staches” “beards” and “sideburns” which would then hold specific styles such as “handlebar” or “Dali.” It would mainly be a funny app just to show all the different possibilities of facial hair styles.

(1)        Describe the challenge: The challenge will be to create a simple, sleek , somewhat educational but also funny app. I dont want too much content ever on a page so that it is overwhelming, and I think it is going to be challenging presenting the material I want to present in an organized manner.

(2)        Who is the target audience? The target audience would be males probably between the ages of 18-35. I feel like it could also target women in that age group too due to the comedic aspect of it.

(3)        What does the audience currently think about the brand or group? The audience would be thinking of the app as an amusing way to pass the time, or possibly (depending on how serious they are about having different and unique facial hair styles) educational and instructional.

(4)        What would we like the target to think and feel? We would like the target audience to receive enjoyment, amusement, and maybe even knowledge with the application. They should feel entertained and think that the application could be helpful, relevant, or inspirational in terms of helping them decide how to style their hair.

(5)        Which facts, evidence or thoughts will assist in this change of thinking? By having all the necessary information about the various hairstyles readily available (including history, fun facts, and how to best achieve the style) users will be able to make a better informed decision as to what they would like to do with their facial hair.

(6)        What is the brand essence? simple, quirky, unique, and funny.

(7)        What is the key emotion that will build a relationship with the core audience? I think the key emotion that users should have while viewing the app would simply be entertainment.

(8)        What media will best facilitate our goal? A smartphone app is the main method to facilitate this goal, however I believe it could also be incorporated into a more social media type setting as well, where people post pictures of their facial hair feats and people can comment, or categorize the photos, maybe give pointers, etc.

(9)      What are the most critical elements? The most critical elements will be the illustrations, achievement directions, and fun facts about them.

(10)      What is the  single most important takeaway? Learning a variety of new facial hair styles that one didn’t previously know

(11)      What do we want the audience to do? Try something new with their beard/moustache/etc. Or simply use the app to browse through all the funny styles that exist out there.