(1)
Describe the challenge?
The challenge is combining the functions of twitter and Skype/face-time,
into to app; I would call this app the Indicator. The Indicator would take the
information of Cta buses, trains, and also Metra and Pace transportation
information, and allows a person to review it in real time. Twitter can be used
to get reports on bus/train routes, if problems may arise, for example, a
derailed train, traffic jam, bus trouble, or construction, which would show up
on each bus route as an exclamation mark. Skype/face-time functions can be use
for real time image. The bus, train or traffic cams would be able to display
real time images or footage of the current problem to the transit riders. I
would also like to take some of the features from Transit Chatter, which would
allow the people to post information about certain routes or vehicles, that
would give riders an insight based on personal experience, and not just on a
business one.
(2) Who is the target audience?
(2) Who is the target audience?
Any person in the city that uses public
transportation for transport.
(3) What does the audience currently think about the brand or group?
Twitter is highly popular, as well as Skype. Skype for the simple fact that it a free application that it useable for all smart phone devices, while Face-Time can only be used by iphone carriers.
(4) What would we like the target to think and feel?
(3) What does the audience currently think about the brand or group?
Twitter is highly popular, as well as Skype. Skype for the simple fact that it a free application that it useable for all smart phone devices, while Face-Time can only be used by iphone carriers.
(4) What would we like the target to think and feel?
I want them to feel relieved, and satisfied.
There are many apps on the market, that describes or does many of the same
things I am try to do with this particular app. However there is no real time
image or footage, that has yet to be seen.
(5) Which facts, evidence or thoughts will assist in this change of
thinking? If you go to the Android or the Apple store, you can see the ratings of each individual person who downloaded the app, and their thoughts on the app. The complaints consist of, ghost tracking, which is transport popping up, in the app, but does not actually reflect an real vehicle. App crashing, or lack of updates in a timely manner, also it not being user friendly.
(6) What is the brand essence? To give great information in all forms, be it personal or business, that leaves the person satisfied.
(7) What is the key emotion that will build a relationship with the core audience?
(5) Which facts, evidence or thoughts will assist in this change of
thinking? If you go to the Android or the Apple store, you can see the ratings of each individual person who downloaded the app, and their thoughts on the app. The complaints consist of, ghost tracking, which is transport popping up, in the app, but does not actually reflect an real vehicle. App crashing, or lack of updates in a timely manner, also it not being user friendly.
(6) What is the brand essence? To give great information in all forms, be it personal or business, that leaves the person satisfied.
(7) What is the key emotion that will build a relationship with the core audience?
Satisfaction, to know I can
go here and get all the information I need, buy just not only reading it, but
viewing it as well.
(8) What media will best facilitate our goal?
Well since we will be using Twitter, Skype, and Face-Time. I’m pretty sure could have some adds pop up as banners, on the bottom of the phone. Also being in the App Markets will help, as well as passing the information off to school’s, which can advertise through emails. We can also make a Facebook, Tumblr, Instagram, and a Wordpress page/blog to promote the app. We could also make an attempt to approach the WGN news, and try to advertise through their tech report news.
(9) What are the most critical elements?
Allowing people to able to see real time pictures or footage, it is something that can not be found on any other apps, and would really raise the bar.
(10) What is the single most important takeaway?
Being able see it with your own two eyes no matter where you are. This ability gives the person to see for themselves, and plan accordingly to get from one location to another
(11) What do we want the audience to do? I want them to use the app, and tell their family, friends, and co-workers about the app, so we can gain promotion, and design similar apps for other cities and towns.
(8) What media will best facilitate our goal?
Well since we will be using Twitter, Skype, and Face-Time. I’m pretty sure could have some adds pop up as banners, on the bottom of the phone. Also being in the App Markets will help, as well as passing the information off to school’s, which can advertise through emails. We can also make a Facebook, Tumblr, Instagram, and a Wordpress page/blog to promote the app. We could also make an attempt to approach the WGN news, and try to advertise through their tech report news.
(9) What are the most critical elements?
Allowing people to able to see real time pictures or footage, it is something that can not be found on any other apps, and would really raise the bar.
(10) What is the single most important takeaway?
Being able see it with your own two eyes no matter where you are. This ability gives the person to see for themselves, and plan accordingly to get from one location to another
(11) What do we want the audience to do? I want them to use the app, and tell their family, friends, and co-workers about the app, so we can gain promotion, and design similar apps for other cities and towns.
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