Chapter's 13-15 Reflection Mikula

Chapter 13 is called Designing for Web Sites. This chapter brings to the readers awareness that technology has changed peoples lives (like we didn't already know this), therefore we are more prone to want tools, utilities, information- all at our fingertips. Websites are full of content and to best convey that one must understand how to use website grids. Some of the most important features for an effective website consist of easy to read and find content, easy navigation, and something that provides an interactive experience. If the webpage doesn't pull the viewer in to explore more, they could leave the site without viewing all the information offered.The picture below is a screen capture from the website CREAKTIF. You use the arrow keys to scroll your character around the landscape until you find different items, which you then press enter to learn and read more about. There are 10 key steps to web site development: Project plan, Creative Brief, Site structure, Content outline, Conceptual design, Visual design development, Technical specs, Prototype, Technology, and Implementation.

Chapter 14 is called Designing for Mobile Advertising. I loved how blunt and truthful the first sentence of the chapter was: The most important thing to realize about mobile phones is that most people have one, and they have one with them most hours of the day and night. This is the most important thing to know about designing for mobile use because if people have their phones on them 24/7, then you as a designer have not only a large audience(all who own phones), but an audience who is always using that outlet. People are always using their phones, therefore there needs to be a lot out there for them to be explored. The four R.U.L.E's for conceptualizing products and ideas for cell phones are: Make it Relevant to its audience, Make it Useful, Give is Legs(could work across the campaign), Make it Entertaining(games, programming).
Chapter 15 is called Designing for Social Media and Unconventional Marketing. Social media has boomed thanks to facebook, twitter, tumblr, pintrest and many others. People go online for a reason whether it be practical, social, or a diversion, So the question is, How do you get people to spend their time with you? The answer is simply offer them something of interest. Social media is most effective when it is relevant, authentic, valuable, enticing, and shareable. The textbook describes the success of a webpage as a viral infection, it starts of small and spreads quickly. Print, television commercials, radio, and out of home are considered traditional advertising. Unconventional advertising "ambushes" the public, appearing in public or private- places where advertising does not usually live, such as sidewalks or bottom of golf holes. The image below is an example of unconventional advertising because it is definitely unexpected but also successful.