(1) Describe the
challenge:
My
challenge is to combine instagram with this app called triMirros Fashion
closet. Basically what this app does is a virtual personalized closet of the
user that it keeps track of stuff you buy whether it’s a shirt/bracelet/pants
etc. These two apps would be great because a lot of pictures on instagram are
about fashion so this would be a great combination because on one you have the
outfit and on the other an actual picture of yourself in it to show of your
style to others and get advice. I feel as girls we have trouble picking out our
outfits every morning and this app would be great to make things easier for us.
(2) Who is the
target audience?
My
target audience would be teen girls or girls in their 20’s because every girl
has trouble getting their look even if its just a trip to the mall, a job
interview, beach date, party or even a girls night out to share with friends
instead of calling the girlfriends asking for opinions they can share it by the
app or get advice from other users.
(3) What does the
audience currently think about the brand or group?
Instagram
is very good with fashion pictures. From accessories to full outfits its does a
good job at keeping up with todays fashion and its very helpful. This app may
be a bit hard to navigate but it almost has a perfect 5star rating so its very
popular.
(4) What would we
like the target to think and feel?
I
would like them to feel secure, happy and satisfied with the help the app is
giving them. I want them to have confidence and feel like they have other
peoples likes before going out to enjoy their day with their outfit or just
basic fashion 101.
(5) Which facts,
evidence or thoughts will assist in this change of
thinking?
The
pictures count a lot. I think the more they see others and get ideas they will
feel more secure about themselves.
(6) What is the
brand essence?
Uniqueness
and absolute confidence offered to a girl. Every girl loves fashion and this
app would be great to show off.
(7) What is the key
emotion that will build a relationship with the core
(8) audience?
New
and fun ideas will be brought in this app. Keep the audience motivated.
(9) What media will
best facilitate our goal?
I
will work with instagram to combine it with the app to create a concept of
these two.
(10) What are the most
critical elements?
To
maintain the visuals important by having pictures and the organizer set. The ad
visuals aswell to get the audiences attention.
(11) What is the
single most important takeaway?
Girls
wont have an excuse to feel insecure or lack interest in getting up early to
get ready for their day. This will make things 10xs easier for most girls that
say they have nothing to wear!
(12) What do we want the
audience to do?
To
love the app and interact with other users.
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