(1) Describe the challenge:
My challenge is to combine instagram with this app called triMirros Fashion closet. Basically what this app does is a virtual personalized closet of the user that it keeps track of stuff you buy whether it’s a shirt/bracelet/pants etc. These two apps would be great because a lot of pictures on instagram are about fashion so this would be a great combination because on one you have the outfit and on the other an actual picture of yourself in it to show of your style to others and get advice. I feel as girls we have trouble picking out our outfits every morning and this app would be great to make things easier for us. The app will be renamed "DressMe"
(2) Who is the target audience?
My target audience would be teen girls or girls in their 20’s because every girl has trouble getting their look even if its just a trip to the mall, a job interview, beach date, party or even a girls night out to share with friends instead of calling the girlfriends asking for opinions they can share it by the app or get advice from other users.
(3) What does the audience currently think about the brand or group?
Instagram is very good with fashion pictures. From accessories to full outfits its does a good job at keeping up with todays fashion and its very helpful. This app may be a bit hard to navigate but it almost has a perfect 5star rating so its very popular.
(4) What would we like the target to think and feel?
I would like them to feel secure, happy and satisfied with the help the app is giving them. I want them to have confidence and feel like they have other peoples likes before going out to enjoy their day with their outfit or just basic fashion 101.
(5) Which facts, evidence or thoughts will assist in this change of
thinking?
The pictures count a lot. I think the more they see others and get ideas they will feel more secure about themselves.
(6) What is the brand essence?
Uniqueness and absolute confidence offered to a girl. Every girl loves fashion and this app would be great to show off.
(7) What is the key emotion that will build a relationship with the core
(8) audience?
New and fun ideas will be brought in this app. Keep the audience motivated.
(9) What media will best facilitate our goal?
I will work with instagram to combine it with the app to create a concept of these two.
(10) What are the most critical elements?
To maintain the visuals important by having pictures and the organizer set. The ad visuals aswell to get the audiences attention.
(11) What is the single most important takeaway?
Girls wont have an excuse to feel insecure or lack interest in getting up early to get ready for their day. This will make things 10xs easier for most girls that say they have nothing to wear!
(12) What do we want the audience to do?
To love the app and interact with other users.
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