My concept would be along the lines of "Some things you can't ask your friends" and then there could be a short demo of someone doing slightly embarrassing or incriminating searches. Print ads could be a single frame in which the iconic google logo and search box are featured with a search criteria entered almost completely, as the auto-complete feature suggests the rest of the sentence. One instance could just show the user running a search on embarassing criteria, such as "How long does crabs last", and another instance could show the auto-complete suggesting something ridiculous on what is an otherwise average phrase, such as in the following:
This would merit the tag line "Thanks Google!"
Also, this would be in poor taste but maybe using Casey Anthony as a "celebrity endorsement" would be funny.
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