Chapter 7: Something I found very interesting about chapter
7 was the “Slice of Life” Section. These are advertisements showing a realistic
portrayal of life featuring everyday situations, such as overweight, money
mishaps, or sickness. One of the major advertisements that comes to mind is the
Allstate Mayhem commercials. I know that a majority of TV watchers have seen
this creative commercial collection, and I find it very effective. The
commercials are funny, witty, and depict real life occurrences that cause
mayhem.
Chapter 8: Typefaces, and arrangement of type is a very
important component of a design layout. Type can be taken literally like what
it is saying or it can be the image the viewer is looking at. Both ways need
the right typeface, the right sizing, and the right design aesthetic to be a
successful ad using type. I think many advertisements lose credit because the
text is poorly laid out, to small, or has no importance in the visual
hierarchy. To be a strong designer and advertiser type has to matter.
Chapter 9: There are so many components of design that
partake in the composition of an advertisement. To name a few: format, balance,
unity, and rhythm are adjectives that should be visually scene in an ad. When
finishing a graphic I think it is important for designers to go through a
visual checklist, because missing these components could be deadly to the advertisement.
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