The first few chapters were great in introducing to us what advertising
is and how it influences us every day. We see ads everywhere we look or go so
it’s impossible for us not to look at them. Each ad has a message and an
intended audience. They introduce us to the plans of how they come up with
an ad and the creative process that goes into each piece in order to be
successful.
The 6 phases to create a perfect/catchy ad talk about getting to know
the client, strategy, ideas, design, printing production, and finally
implementation. All these phases as
important because you have to examine each idea and put in everything into the
design working with text, pictures, slogans, etc. in order to satisfy the
clients requests and give it a specific style.
The third chapter talks about creative ideas which we also got a little
information of the process and how they all play a role in the design.
Basically creating a storyboard or sketching details.
The last chapter was about the brands and how we are very familiar with
them. Each brand identifies the company to make it unique and recognizable with
just the colors of shapes even if the letters aren’t there. Brands are very
unique in their design and that’s what makes each product successful especially
in car brands.
As a daily CTA user, I basically see ads everywhere and of all kinds
mainly of food or restaurants. Usually with their newest dish or entrée with
headers to catch the readers attention. Also, a lot of movie ads on these trains makes us want to anticipate the upcoming movie.
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